000			00695nam a2200217 4500
005			20260810142741.0
008			260810s2022 uk a|||| |||| 001 0 eng d
020			_a9781944659004
040			_cCentral Library - University of Barisal _dCL-UB
082			_a658.8 _bWIS
100			_aWirtz, Jochen.
245			_aServices marketing : _bpeople, technology, strategy / _cJochen Wirtz.
250			_a9 th ed.
260			_aNew Jersey : _bWorld Scientific Publishing Co. Inc., _c2022
300			_axvii, 665p. : _bIllustrations ; _c28cm.
500			_aIncludes index.
650			_aMarketing - management.
700			_aLovelock, Christopher H.
942			_2ddc _n0 _cBK
999			_c5092 _d5092