000 | 00833nam a22002657a 4500 | ||
---|---|---|---|
005 | 20221120110434.0 | ||
008 | 221120s2014 maua b 001 0 eng | ||
020 | _a9780132784023 | ||
020 | _a0132784025 | ||
040 |
_aDLC _beng _cDLC _dCL.UB |
||
082 | 0 | 0 |
_a338.4791068 _223 _bKOM |
100 | 1 | _aKotler, Philip. | |
245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cby Philip Kotler, John T. Bowen, James C. Makens. |
250 | _aSixth edition. | ||
260 |
_aindia; _bPEARSON; _cc2014. |
||
264 | 1 |
_aBoston : _bPearson, _c[2014] |
|
300 |
_axxi, 682 pages : _bcolor illustrations ; _c29 cm |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aHospitality industry | |
650 | 0 | _aTourism | |
700 | 1 | _aBowen, John | |
700 | 1 | _aMakens, James C. | |
942 |
_2ddc _n0 _cBK |
||
999 |
_c948 _d948 |