Integrated advertising, promotion & marketing communications /
Clow, Kenneth E.
Integrated advertising, promotion & marketing communications / by Kenneth E. Clow, and Donald Baack. - 6th , 8th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - xxvii, 538 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
9789332518377
Communication in marketing.
Advertising.
858.8 / CLI
Integrated advertising, promotion & marketing communications / by Kenneth E. Clow, and Donald Baack. - 6th , 8th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - xxvii, 538 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
9789332518377
Communication in marketing.
Advertising.
858.8 / CLI