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Integrated advertising, promotion & marketing communications / (Record no. 2389)

MARC details
000 -LEADER
fixed length control field	00747nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20221206152144.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	221205s2004 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789332518377
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	CL.UB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	858.8
Item number	CLI
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Clow, Kenneth E.
245 10 - TITLE STATEMENT
Title	Integrated advertising, promotion & marketing communications /
Statement of responsibility, etc.	by Kenneth E. Clow, and Donald Baack.
250 ## - EDITION STATEMENT
Edition statement	6th , 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Upper Saddle River, N.J. :
Name of publisher, distributor, etc.	Pearson Prentice Hall,
Date of publication, distribution, etc.	c2004.
300 ## - PHYSICAL DESCRIPTION
Extent	xxvii, 538 p. :
Other physical details	ill. ;
Dimensions	28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Baack, Donald.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book

Holdings
Source of classification or shelving scheme	Department / Collection	Permanent location	Current location	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Price effective from	Koha item type
Dewey Decimal Classification	Department of Marketing	Central Library, University of Barishal	Central Library, University of Barishal	Shelve No 47	05/12/2022	1	658.8 CLI	11450	02/05/2023	03/04/2023	05/12/2022	Book
Dewey Decimal Classification	Department of Marketing	Central Library, University of Barishal	Central Library, University of Barishal	Shelve No 47	05/12/2022		658.8 CLI	11447	05/12/2022		05/12/2022	Book
Dewey Decimal Classification	Department of Marketing	Central Library, University of Barishal	Central Library, University of Barishal	Shelve No 47	05/12/2022		658.8 CLI	11448	05/12/2022		05/12/2022	Book
Dewey Decimal Classification	Department of Marketing	Central Library, University of Barishal	Central Library, University of Barishal	Shelve No 47	05/12/2022	1	658.8 CLI	11449	07/05/2023	02/04/2023	05/12/2022	Book
Dewey Decimal Classification		Central Library, University of Barishal	Central Library, University of Barishal	Shelve No 47	05/12/2022		658.8 CLI	7759	05/12/2022		05/12/2022	Book
Dewey Decimal Classification		Central Library, University of Barishal	Central Library, University of Barishal	Shelve No 47	05/12/2022	1	658.8 CLI	7760	03/05/2023	30/03/2023	05/12/2022	Book
Dewey Decimal Classification	Department of Marketing	Central Library, University of Barishal	Central Library, University of Barishal	Shelve No 47	05/12/2022		658.8 CLI	12813	22/01/2023		05/12/2022	Book
Dewey Decimal Classification	Department of Marketing	Central Library, University of Barishal	Central Library, University of Barishal	Shelve No 47	05/12/2022		658.8 CLI	14306	17/09/2023		05/12/2022	Book