Principles of marketing /
Kotler, Philip.
Principles of marketing / by Philip Kotler and Gray Armstrong. - 15th ed. - New Jersey : Pearson, c2008 [2010]. - xxiii, 732 p. : ill. ; 24 cm.
Includes index.
9789332558472
Marketing.
Marketing--Management.
Europe.
658.8 / KOP
Principles of marketing / by Philip Kotler and Gray Armstrong. - 15th ed. - New Jersey : Pearson, c2008 [2010]. - xxiii, 732 p. : ill. ; 24 cm.
Includes index.
9789332558472
Marketing.
Marketing--Management.
Europe.
658.8 / KOP