International Marketing /
Cateora, Philip R.
International Marketing / by Philip R. Cateora, John L. Graham and Mary C Gilly, - 16th 15th ed. - New Delhi : Tata McGraw-Hill, c2013. - 638 p. : ill. ; 26 cm.
Includes index.
9789387432321
Export marketing.
International business enterprises.
Intercultural communication.
658.84 / CAI
International Marketing / by Philip R. Cateora, John L. Graham and Mary C Gilly, - 16th 15th ed. - New Delhi : Tata McGraw-Hill, c2013. - 638 p. : ill. ; 26 cm.
Includes index.
9789387432321
Export marketing.
International business enterprises.
Intercultural communication.
658.84 / CAI