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Strategic brand management : building, measuring and managing brand equity /

Keller, Kevin Lane

Strategic brand management : building, measuring and managing brand equity / by Kevin Lane Keller, ambi m,g, Parameswara and Isaac Jacob. - New Delhi : Prentice-Hall. c2003. - xxvii, 788p. : ill. ; 26 cm.

Includes index.

ISBN: 9789332542204

Subjects--Topical Terms:
Brand name products
Product management

Dewey Class. No.: 658.827 / KES

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