Strategic brand management : (Record no. 2564)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00769nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221206143536.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221206s2015 ii a 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332542204 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CL.UB |
| Language of cataloging | eng |
| Transcribing agency | CL.UB |
| Modifying agency | CL.UB |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KES |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | building, measuring and managing brand equity / |
| Statement of responsibility, etc. | by Kevin Lane Keller, ambi m,g, Parameswara and Isaac Jacob. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Prentice-Hall. |
| Date of publication, distribution, etc. | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 788p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswara, ambi m,g. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob, Isaac. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Department / Collection | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Department of Marketing | Central Library, University of Barishal | Central Library, University of Barishal | Shelve No 47 | 06/12/2022 | 658.827 KES | 11467 | 06/12/2022 | 06/12/2022 | Book | ||||||
| Dewey Decimal Classification | Central Library, University of Barishal | Central Library, University of Barishal | Shelve No 47 | 06/12/2022 | 658.827 KES | 7695 | 06/12/2022 | 06/12/2022 | Book | |||||||
| Dewey Decimal Classification | Central Library, University of Barishal | Central Library, University of Barishal | Shelve No 47 | 06/12/2022 | 658.827 KES | 7697 | 06/12/2022 | 06/12/2022 | Book | |||||||
| Dewey Decimal Classification | Central Library, University of Barishal | Central Library, University of Barishal | Shelve No 47 | 06/12/2022 | 658.827 KES | 7696 | 06/12/2022 | 06/12/2022 | Book | |||||||
| Dewey Decimal Classification | Department of Marketing | Central Library, University of Barishal | Central Library, University of Barishal | Shelve No 47 | 06/12/2022 | 658.827 KES | 11466 | 06/12/2022 | 06/12/2022 | Book | ||||||
| Dewey Decimal Classification | Department of Marketing | Central Library, University of Barishal | Central Library, University of Barishal | Shelve No 47 | 06/12/2022 | 3 | 658.827 KES | 11469 | 14/01/2024 | 06/12/2022 | Book | 10/01/2024 | ||||
| Dewey Decimal Classification | Department of Marketing | Central Library, University of Barishal | Central Library, University of Barishal | Shelve No 47 | 06/12/2022 | 658.827 KES | 11468 | 06/12/2022 | 06/12/2022 | Book |