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Strategic brand management: building, measuring, and managing brand equity /

Keller, Kevin lane.

Strategic brand management: building, measuring, and managing brand equity / by Kevin lane Keller, and Vanitha Swaminathan. - New Delhi : Pearson, c2020. - 621p. ; ill. ; 24 cm.

Includes Index.

Includes Index.

ISBN: 9781292314969

Subjects--Topical Terms:
management
building

Dewey Class. No.: 658.827 / KES

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