Strategic brand management: by Kevin lane Keller, and Vanitha Swaminathan. building, measuring, and managing brand equity /

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Material type: Text

TextPublication details: New Delhi : Pearson, c2020.Description: 621p. ; ill. ; 24 cmISBN:

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Includes Index.

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode
Book	Central Library, University of Barishal	Department of Marketing	Shelve No 47	658.827 KES (Browse shelf(Opens below))	Available		12822

Includes Index.

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