Services marketing : integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, dwayne d. gremler, and ajay pandit. - 7th ed. - Boston : McGraw-Hill/Irwin, c2018. - xxxvi, 582 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9789353160777 9353160774
Service industries
Customer services.
Marketing.
658.8 / SER
Services marketing : integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, dwayne d. gremler, and ajay pandit. - 7th ed. - Boston : McGraw-Hill/Irwin, c2018. - xxxvi, 582 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9789353160777 9353160774
Service industries
Customer services.
Marketing.
658.8 / SER