Services marketing : integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, dwayne d. gremler, and ajay pandit.

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Material type: Text

TextPublication details: Boston : McGraw-Hill/Irwin, c2018.Edition: 7th edDescription: xxxvi, 582 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode
Book	Central Library, University of Barishal	Department of Marketing	Shelve No 47	658.8 SER (Browse shelf(Opens below))	Available		12805

Includes bibliographical references and index.

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