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1.
Services marketing : people, technology, strategy / by Christopher Lovelock, Jochen Wirtz, and Chatterjee, jayanta. by
  • Lovelock, Christopher H
  • Wirtz, Jochen
  • Chatterjee, jayanta
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, c2019
Availability: Items available for loan: Central Library, University of Barishal (4)Call number: 658.8 WIS, ...

2.
Services marketing : people, technology, strategy / by Christopher Lovelock, Jochen Wirtz. by
  • Lovelock, Christopher H
  • Wirtz, Jochen
Edition: 5 th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, c2004
Availability: Items available for loan: Central Library, University of Barishal (2)Call number: 658.8 LOS, ...

3.
Services marketing : integrating customer focus across the firm / by k. Roman mohona rao. by
  • Roman mohona rao, k
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : McGraw-Hill, c2011
Availability: Items available for loan: Central Library, University of Barishal (3)Call number: 658.8, ...

4.
Services marketing / by k. Douglas Hoffman. and john e.g. Bateson. by
  • Hoffman, Douglas
  • Bateson, john e.g
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Cengage, c2017
Availability: Items available for loan: Central Library, University of Barishal (3)Call number: 658.8 HOS, ...

5.
Services marketing : integrating customer focus across the firm / by Valarie A. Zeithaml ... [et al.]. by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
  • Gremler, Dwayne D
  • Pandit, Ajay
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : McGraw-Hill, c2013 [Reprinted 2013]
Availability: Items available for loan: Central Library, University of Barishal (2)Call number: 658.8 ZES, ...

6.
Services marketing : concepts & practices / by Ramneek Kapoor, Justin Paul and Biplab Halder. by
  • Nalgonda, Rajendra
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2010
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.8 NAS.

7.
Services marketing : integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, dwayne d. gremler, and ajay pandit. by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
  • gremler, dwayne d
  • pandit, ajay
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2018
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.8 SER.

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