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Integrated marketing communication : pentacom /

Integrated marketing communication : pentacom / by Philippe Malaval ... [et al.]. - 4th ed. - New Delhi : Pearson, c2015. - xxii, 480 p. : ill. ; 22 cm.

ISBN: 9789332536845

Subjects--Topical Terms:
marketing
communication

Dewey Class. No.: 658.80014 / INT

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