Integrated marketing communication : pentacom / (Record no. 2638)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00697nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221206195828.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221206s2015 ii a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332536845 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UkNcU |
| Transcribing agency | UkNcU |
| Modifying agency | WMM |
| -- | CL.UB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80014 |
| Item number | INT |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communication : pentacom / |
| Statement of responsibility, etc. | by Philippe Malaval ... [et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 480 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Malaval, Philippe. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Abbo, Marie-Helene. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Muneesh |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Decaudin, Jean-Marc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Department / Collection | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Department of Marketing | Central Library, University of Barishal | Central Library, University of Barishal | Shelve No 47 | 06/12/2022 | 658.80014 INT | 11455 | 06/12/2022 | 06/12/2022 | Book | |||||
| Dewey Decimal Classification | Department of Marketing | Central Library, University of Barishal | Central Library, University of Barishal | Shelve No 47 | 06/12/2022 | 658.80014 INT | 11456 | 06/12/2022 | 06/12/2022 | Book | |||||
| Dewey Decimal Classification | Department of Marketing | Central Library, University of Barishal | Central Library, University of Barishal | Shelve No 47 | 06/12/2022 | 658.80014 INT | 11454 | 06/12/2022 | 06/12/2022 | Book |