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STATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY/ by

KELLER ,KEVIN LANE

STATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY/ by KEVIN LANE KELLER. - 5th. - NOIDA: PEARSON, 2025. - 642p.; ill., 28cm.

ISBN: 9789353946135

Subjects--Topical Terms:
MANAGEMENT

Dewey Class. No.: 658.827 / KEV

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