STATEGIC BRAND MANAGEMENT : (Record no. 4965)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00663nam a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251217154640.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251217s2025 ii a|||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353946135 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Central Library - University of Barisal |
| Modifying agency | CL-UB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KELLER ,KEVIN LANE |
| 245 ## - TITLE STATEMENT | |
| Title | STATEGIC BRAND MANAGEMENT : |
| Remainder of title | BUILDING, MEASURING AND MANAGING BRAND EQUITY/ by |
| Statement of responsibility, etc. | KEVIN LANE KELLER. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NOIDA: |
| Name of publisher, distributor, etc. | PEARSON, |
| Date of publication, distribution, etc. | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 642p.; |
| Other physical details | ill., |
| Dimensions | 28cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | AMBI MG PARAMESWARAN |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | VANITHA SWAMINATHAN |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | 0 |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Department / Collection | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Department of Marketing | Central Library, University of Barishal | Central Library, University of Barishal | Shelve No 45 | 17/12/2025 | 658.827 KEV | 18877 | 17/12/2025 | 17/12/2025 | Book | |||||
| Dewey Decimal Classification | Department of Marketing | Central Library, University of Barishal | Central Library, University of Barishal | Shelve No 45 | 17/12/2025 | 658.827 KEV | 18878 | 17/12/2025 | 17/12/2025 | Book |