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Integrated marketing communications: A Global brand-driven approach/ by

Kitchen,Philip J.

Integrated marketing communications: A Global brand-driven approach/ by by Philip J. Kitchen & Marwa E. Tourky - 2nd.ed. - Switzerland: Palgrave Macmillan, 2022. - x, 374p. : ill. ; 28 cm.

ISBN: 9783030764159

Subjects--Topical Terms:
Communication in marketing -Periodicals.
Advertising-Periodicals.

Dewey Class. No.: 658.802 / KII

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