Integrated marketing communications: (Record no. 5016)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00732nam a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260409124626.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260409s2021 a|||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783030764159 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Central Library - University of Barisal |
| Modifying agency | CU-UB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | KII |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kitchen,Philip J. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communications: |
| Remainder of title | A Global brand-driven approach/ by |
| Statement of responsibility, etc. | by Philip J. Kitchen & Marwa E. Tourky |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd.ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Switzerland: |
| Name of publisher, distributor, etc. | Palgrave Macmillan, |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 374p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing -Periodicals. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising-Periodicals. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marwa E. Tourky |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | 0 |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Department / Collection | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Department of Marketing | Central Library, University of Barishal | Central Library, University of Barishal | Shelve No 47 | 09/04/2026 | 658.802 20 KII 2022 | 19321 | 09/04/2026 | 09/04/2026 | Book |