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Marketing Straregy & Competitive Positioning /by

Hooley , Graham

Marketing Straregy & Competitive Positioning /by Graham Hooley.. - 6th - UK; Person, 2017. - xi,544+25,p; ill,: 25cm.

Includes ,index

ISBN: 978-1292017310

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / HOM

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