Marketing Straregy & Competitive Positioning /by (Record no. 5117)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00703nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-BaU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260915134008.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260915s2017 uk a|||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1292017310 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Central Library - University of Barisal |
| Modifying agency | CL-UB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | HOM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hooley , Graham |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Straregy & Competitive Positioning /by |
| Statement of responsibility, etc. | Graham Hooley.. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | UK; |
| Name of publisher, distributor, etc. | Person, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,544+25,p; |
| Other physical details | ill,: |
| Dimensions | 25cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes ,index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nigel F,Piercy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | John M .Rudd |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brigitte Nicoulaud |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | 0 |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Department / Collection | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Department of Marketing | Central Library, University of Barishal | Central Library, University of Barishal | Shelve No 47 | 15/09/2026 | 658.8 HOM 2017 | 19558 | 15/09/2026 | 15/09/2026 | Book |