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Marketing for hospitality and tourism /

Kotler, Philip.

Marketing for hospitality and tourism / by Philip Kotler, John T. Bowen, James C. Makens. - Sixth edition. - india; PEARSON; c2014. - xxi, 682 pages : color illustrations ; 29 cm

Includes bibliographical references and index.

ISBN: 9780132784023 0132784025

Subjects--Topical Terms:
Hospitality industry
Tourism

Dewey Class. No.: 338.4791068 / KOM

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