Advertising promotion and Other aspects of Integrated marketing communications/ by terence a . shimp, and j. craig andrews.

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TextPublication details: india; Cengage; c2013.Description: xxii, 729 p : ill ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
Book	Central Library, University of Barishal	Department of Marketing	Shelve No 47	658.82 SHA (Browse shelf(Opens below))	Available	11440
Book	Central Library, University of Barishal	Department of Marketing	Shelve No 47	658.82 SHA (Browse shelf(Opens below))	Available	11442
Book	Central Library, University of Barishal	Department of Marketing	Shelve No 47	658.82 SHA (Browse shelf(Opens below))	Available	11441

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Previous	658.812 KUC Customer Relationship Management : Concept, Strategy, and Tools /	658.82 SHA Advertising promotion and Other aspects of Integrated marketing communications/	658.82 SHA Advertising promotion and Other aspects of Integrated marketing communications/	658.82 SHA Advertising promotion and Other aspects of Integrated marketing communications/	658.827 KES Strategic brand management : building, measuring and managing brand equity /	658.827 KES Strategic brand management : building, measuring and managing brand equity /	658.827 KES Strategic brand management : building, measuring and managing brand equity /	Next

Includes index.

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