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61.
Advertising and promotion : an integrated marketing communications perspective / by George E. Belch, Michael A. Belch & Keyoor Purani by
  • Belch, George E
  • (George Edward), 1951-
  • Belch, Michael A
  • Purani, Keyoor
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York ; New Delhi : Tata McGraw-Hill/Irwin, c2013
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 659.1 BEA.

62.
Marketing Strategy : a decision - focused approach. by Orville c. walker, jr. and john w. Mullins. by
  • Walker, jr, Orville C
  • Mullins, john w
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Tata McGraw Hill,, c2014
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.802 WAM.

63.
Marketing management : a south asian perspective / by Philip Kotler and kevin Lane Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2013
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.8 KOM.

64.
Principles of marketing / by David L. Kurtz and Louis E. Boone. by
  • Kurtz David L
  • Armstrong ,Gray
Edition: 12th ed.
Material type: Text Text festschrift
Publication details: India : Cengage Learning, c2006
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.8 KUP.

65.
Services marketing : concepts & practices / by Ramneek Kapoor, Justin Paul and Biplab Halder. by
  • Nalgonda, Rajendra
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2010
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.8 NAS.

66.
Services marketing : integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, dwayne d. gremler, and ajay pandit. by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
  • gremler, dwayne d
  • pandit, ajay
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2018
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.8 SER.

67.
Sustainable marketing / by diane martin. and john schouten. by
  • martin, Diane
  • schouten, john
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw Hill, c2014
Availability: Items available for loan: Central Library, University of Barishal (4)Call number: 658.802 MAS, ...

68.
Case Studies in Marketing Management / by S. Ramesh Kumar. by
  • Ramesh Kumar , S
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2012
Availability: Items available for loan: Central Library, University of Barishal (3)Call number: 658.800954 CAS, ...

69.
Case studies in marketing / by Balakrishna , Sidharth. by
  • Balakrishna , Sidharth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2011
Availability: Items available for loan: Central Library, University of Barishal (4)Call number: 658.800722 KAC, ...

70.
Integrated marketing communication : pentacom / by Philippe Malaval ... [et al.]. by
  • Malaval, Philippe
  • Abbo, Marie-Helene
  • Kumar, Muneesh
  • Decaudin, Jean-Marc
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2015
Availability: Items available for loan: Central Library, University of Barishal (3)Call number: 658.80014 INT, ...

71.
Essential Guide To Marketing Planning / by Marian Burk Wood by
  • Marian Burk Wood
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2013
Availability: Items available for loan: Central Library, University of Barishal (3)Call number: 658.802 WOE, ...

72.
Marketing Strategy And Competitive Positioning / by Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud. by
  • Hooley, Graham
  • Piercy, Nigel F
  • Nicoulaud, Brigitte
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, c2009
Availability: Items available for loan: Central Library, University of Barishal (3)Call number: 658.802 HOM, ...

73.
Relationship marketing : creating shareholder value / by Martin Christopher, Adrian Payne and David Ballantyne. by
  • Christopher, Martin
  • Payne, Adrian
  • Ballantyne, David
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, c2002
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.8 CHR.

74.
Total relationship marketing / by Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud. by
  • Gummesson, Evert
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, c2008
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.8 GUT.

75.
Essentials of marketing / by Jim Blythe and Jane Martin. by
  • Blythe, Jim
  • Martin, Jane
  • (Lecturer in marketing) [author.]
Edition: Seventh edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pearson Education, c2019
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.802 BLE.

76.
Marketing communications : touchpoints, sharing and disruption / by Chris Fill and Sarah Turnbull. by
  • Fill, Chris
  • Turnbull, Sarah
  • Dr [author.]
Edition: Eighth Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pearson, c2019
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.802 FIM.

77.
The SAGE handbook of marketing theory / edited by Pauline Maclaran ... [et al.]. by
  • Maclaran, Pauline
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : SAGE, c2010
Other title:
  • Marketing theory
Online access:
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.8001 MAR.

78.
Digital marketing : An Practical Approach / by Anal Charlesworth. by
  • Charlesworth, Alan [author.]
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York : Kogan Page Ltd, [2019]
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.872 CHD.

79.
Digital marketing : All In One / by Stephanie Daimond. by
  • Daimond, Stephanie [author.]
Material type: Text Text; Format: microfiche festschrift
Publisher: London ; New York : Kogan Page Ltd, [2019]
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.872 DID.

80.
401 killer marketing tactics to increase sales, maximize profits, and stomp your competition / by Tom Feltenstein. by
  • Feltenstein, Tom
  • . 401 killer marketing tactics to increase sales, maximise profits, and stomp your competition
Material type: Text Text; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2010
Other title:
  • Five hundred and one killer marketing tactics to increase sales, maximize profits, and stomp your competition
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.8 FEK.

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