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1.
Marketing management / by Philip Kotler and Kevin Lane Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson, c2016 [impression 2020]
Availability: Items available for loan: Central Library, University of Barishal (8)Call number: 658.8 KOM, ...

2.
Strategic brand management: by Kevin lane Keller, and Vanitha Swaminathan. building, measuring, and managing brand equity / by
  • Keller, Kevin lane
  • Swaminathan, Vanitha
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2020
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.827 KES.

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