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1.
Principles of marketing / by Philip Kotler, Gary Armstrong and Prafulla Y. Agnihotri. by
  • Kotler, Philip
  • Armstrong, Gary
  • Agnihotri, Prafulla Y
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2018
Availability: Items available for loan: Central Library, University of Barishal (5)Call number: 658.8 KOP, ... Not available: Central Library, University of Barishal: Checked out (1).

2.
Marketing : an introduction / by Gary Armstrong …[et.al] . by
  • Armstrong, Gary
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2018
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.8 ARM.

3.
Selling and Sales marketing / by David jobber and Geoff Lancaster. by
  • jobber, David
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2018
Availability: Items available for loan: Central Library, University of Barishal (3)Call number: 658.81 JOS, ...

4.
Services marketing : integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, dwayne d. gremler, and ajay pandit. by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
  • gremler, dwayne d
  • pandit, ajay
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2018
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.8 SER.

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