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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani by
  • Belch, George E
  • (George Edward), 1951-
  • Belch, Michael A
  • Purani, Keyoor
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York ; New Delhi : Tata McGraw-Hill/Irwin, 2013
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 659.1 BEA.

2.
Advertising and promotion : an integrated marketing communications perspective / by George E. Belch, Michael A. Belch & Keyoor Purani by
  • Belch, George E
  • (George Edward), 1951-
  • Belch, Michael A
  • Purani, Keyoor
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York ; New Delhi : Tata McGraw-Hill/Irwin, c2013
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 659.1 BEA.

3.
Services marketing : integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, dwayne d. gremler, and ajay pandit. by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
  • gremler, dwayne d
  • pandit, ajay
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2018
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.8 SER.

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