Strategic brand management: by Kevin lane Keller, and Vanitha Swaminathan. building, measuring, and managing brand equity /
Material type: TextPublication details: New Delhi : Pearson, c2020.Description: 621p. ; ill. ; 24 cmISBN:- 9781292314969
- 658.827 KES
Contents:
Includes Index.
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Book | Central Library, University of Barishal | Department of Marketing | Shelve No 47 | 658.827 KES (Browse shelf(Opens below)) | Available | 12822 |
Includes Index.
Includes Index.
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