The SAGE handbook of marketing theory / edited by Pauline Maclaran ... [et al.].
Material type: TextPublication details: London ; Thousand Oaks, Calif. : SAGE, c2010.Description: xviii, 523 p. : ill. ; 26 cmISBN:- 9781847875051
- 184787505X
- Marketing theory
- 658.8001 23 MAR
- HF5415 .S229 2009
- QP 600
- WIR 800f
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Book | Central Library, University of Barishal | Department of Marketing | Shelve No 47 | 658.8001 MAR (Browse shelf(Opens below)) | Available | 12831 |
Includes bibliographical references and index.
This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory.
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