The SAGE handbook of marketing theory / edited by Pauline Maclaran ... [et al.].

Contributor(s):

Maclaran, Pauline

Material type: Text

TextPublication details: London ; Thousand Oaks, Calif. : SAGE, c2010.Description: xviii, 523 p. : ill. ; 26 cmISBN:

9781847875051
184787505X

Other title:

Marketing theory

Subject(s):

Genre/Form:

Aufsatzsammlung.

DDC classification:

658.8001 23 MAR

LOC classification:

HF5415 .S229 2009

Other classification:

QP 600
WIR 800f

Online resources:

Inhaltsverzeichnis

Summary: This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory.

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode
Book	Central Library, University of Barishal	Department of Marketing	Shelve No 47	658.8001 MAR (Browse shelf(Opens below))	Available		12831

Includes bibliographical references and index.

This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory.

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