Advertising and promotion : an integrated marketing communications perspective / by George E. Belch, Michael A. Belch & Keyoor Purani
Material type: TextLanguage: English Publication details: New York ; New Delhi : Tata McGraw-Hill/Irwin, c2013.Edition: 7th edDescription: xliii, 1016 p. : ill. ; 24 cmISBN:- 9780070144965
- 659.1 23 BEA
Item type | Current library | Shelving location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | Central Library, University of Barishal | Shelve No 49 | 659.1 BEA (Browse shelf(Opens below)) | Available | 3772 |
Browsing Central Library, University of Barishal shelves, Shelving location: Shelve No 49 Close shelf browser (Hides shelf browser)
641.2 ANF Food and beverage service / | 659.1 BEA Advertising and promotion : an integrated marketing communications perspective / | 659.2 GOP Public relations / | 659.2 GRP Planning and managing public relations campaigns / | 660 SHI Industrial chemistry / |
Includes bibliographical references and index.
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