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Results of search for 'ccl=Provider:McGraw-Hill/Irwin ,'
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Authors
Anthony, Robert N.
Belch, George E.
Belch, Michael A.
Bitner, Mary Jo
Cravens, David W.
Gamble, John
gremler, dwayne d
Hawkins, David F.
Jain, Arun K.
Merchant, Kenneth A.
pandit, ajay
Purani, Keyoor
Strickland, A. J.
Thompson, Arthur A.
Zeithaml, Valarie A.
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Department of Accounting and Information Systems
Department of Management Studies
Department of Marketing
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Shelve No 43
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Shelve No 48
Shelve No 49
Topics
Accounting
Advertising
Communication in mar...
Customer services
Marketing
Marketing -Decision ...
Marketing Managemen...
Marketing -Managemen...
Sales promotion
Service industries
Strategic planning
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1.
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Accounting : text and cases /
Robert N. Anthony, David F. Hawkins, Kenneth A. Merchant.
by
Anthony, Robert N
(Robert Newton)
, 1916-2006
Hawkins, David F
Merchant, Kenneth A
Edition:
13th ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
New York :
McGraw-Hill/Irwin,
c2011
Online resources:
Table of contents only
Contributor biographical information
Publisher description
Availability:
Items available for loan:
Central Library, University of Barishal
(1)
Call number:
658.1511 ANA
.
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2.
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Crafting and executing strategy : the quest for competitive advantage : concepts and cases /
Arthur A. Thompson, Jr ...[ ed al. ].
by
, 1940-
Strickland, A. J
Gamble, John
Thompson, Arthur A
Jain, Arun K
(Alonzo J.)
(John E.)
, 1940-
. Strategic management
Edition:
19th ed.
Material type:
Text
; Format:
print
; Literary form:
Publication details:
New York, N.Y. :
McGraw-Hill/Irwin,
c2014
Availability:
Items available for loan:
Central Library, University of Barishal
(2)
Call number:
658.4012 THC, ..
.
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3.
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Advertising and promotion : an integrated marketing communications perspective /
George E. Belch, Michael A. Belch & Keyoor Purani
by
Belch, George E
(George Edward)
, 1951-
Belch, Michael A
Purani, Keyoor
Edition:
9th ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Language:
English
Publication details:
New York ; New Delhi :
Tata McGraw-Hill/Irwin,
2013
Availability:
Items available for loan:
Central Library, University of Barishal
(1)
Call number:
659.1 BEA
.
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4.
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Advertising and promotion : an integrated marketing communications perspective /
by George E. Belch, Michael A. Belch & Keyoor Purani
by
Belch, George E
(George Edward)
, 1951-
Belch, Michael A
Purani, Keyoor
Edition:
7th ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Language:
English
Publication details:
New York ; New Delhi :
Tata McGraw-Hill/Irwin,
c2013
Availability:
Items available for loan:
Central Library, University of Barishal
(1)
Call number:
659.1 BEA
.
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5.
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Services marketing : integrating customer focus across the firm /
by Valarie A. Zeithaml, Mary Jo Bitner, dwayne d. gremler, and ajay pandit.
by
Zeithaml, Valarie A
Bitner, Mary Jo
gremler, dwayne d
pandit, ajay
Edition:
7th ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Boston :
McGraw-Hill/Irwin,
c2018
Availability:
Items available for loan:
Central Library, University of Barishal
(1)
Call number:
658.8 SER
.
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6.
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Strategic marketing / by
David W. Cravens, Nigel F. Piercy.
by
Cravens, David W
Edition:
9 th ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
New York
McGraw-Hill/Irwin ,
2009
Availability:
Items available for loan:
Central Library, University of Barishal
(4)
Call number:
658.802 CRS 2009, ..
.
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