Advertising and promotion : an integrated marketing communications perspective / by George E. Belch, Michael A. Belch & Keyoor Purani

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Material type: Text

TextLanguage: English Publication details: New York ; New Delhi : Tata McGraw-Hill/Irwin, c2013.Edition: 7th edDescription: xliii, 1016 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	Central Library, University of Barishal	Shelve No 49	659.1 BEA (Browse shelf(Opens below))	Available		3772

Includes bibliographical references and index.

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