Strategic brand management : building, measuring and managing brand equity / by Kevin Lane Keller, ambi m,g, Parameswara and Isaac Jacob.

By:

Contributor(s):

Material type: Text

TextPublication details: New Delhi : Prentice-Hall. c2003.Description: xxvii, 788p. : ill. ; 26 cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
Book	Central Library, University of Barishal	Department of Marketing	Shelve No 47	658.827 KES (Browse shelf(Opens below))	Available	11467
Book	Central Library, University of Barishal		Shelve No 47	658.827 KES (Browse shelf(Opens below))	Available	7695
Book	Central Library, University of Barishal		Shelve No 47	658.827 KES (Browse shelf(Opens below))	Available	7697
Book	Central Library, University of Barishal		Shelve No 47	658.827 KES (Browse shelf(Opens below))	Available	7696
Book	Central Library, University of Barishal	Department of Marketing	Shelve No 47	658.827 KES (Browse shelf(Opens below))	Available	11466
Book	Central Library, University of Barishal	Department of Marketing	Shelve No 47	658.827 KES (Browse shelf(Opens below))	Available	11469
Book	Central Library, University of Barishal	Department of Marketing	Shelve No 47	658.827 KES (Browse shelf(Opens below))	Available	11468

Includes index.

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer